What souvenirs should I absolutely buy in Japan? How does tax-free shopping work? Here's everything you need to know.

Shopping in Japan is a unique experience: every corner of the country offers something special, from kawaii gadgets to traditional souvenirs , up to elite cosmetics and cutting-edge tech .

Whether you're looking for a gift for friends, something useful for the home, or a collectible, you'll find inspiration and helpful tips here.

What to Buy in Japan: Recommended Souvenirs

The Japanese tradition of "omiyage" (お土産) —giving small gifts to those who didn't travel with you—is still very much alive. Tourists can also participate in this custom by choosing meaningful or curious objects.

Traditional souvenirs:

  • Decorative fans
  • Elegant chopsticks (hashi)
  • Furoshiki (cloths for wrapping objects or gifts)
  • Japanese green tea (matcha, sencha)
  • Typical sweets (mochi, dorayaki, wagashi)

Japanese cosmetics:

  • Face masks
  • Hand cream and lotions
  • Brands like Shiseido, Hada Labo, Canmake…

Kawaii stationery and objects:

  • Notebooks, pens, stickers, planners
  • Sanrio plush toys and items
  • Top Store: Loft, Tokyu Hands, Itoya

Manga, anime and tech:

  • Action figures, models, collectible gadgets
  • Hi-tech electronics, headphones, voice translators
  • Top areas: Akihabara (Tokyo), Den Den Town (Osaka)

    Don't forget Don Quijote: a 24/7 shopping paradise!

How tax free works in Japan

If you purchase at least ¥5,000 at a single tax-free store (e.g. Donki, Bic Camera, Loft), you can claim VAT exemption (10%).

How to get tax free:
1. Show your passport at the checkout
2. Sign a declaration form
3. The products will be sealed: you will not be able to use them until departure
4. They could check the contents at the airport

The tax-free offer only applies to tourists with foreign passports and stays of less than six months. Not all shops participate: look for the "Japan Tax-Free Shop" symbol at the entrance.

Where to shop in Japan

  • Tokyo : Shibuya, Shinjuku, Harajuku, Akihabara, Ginza
  • Osaka : Dotonbori, Namba, Den Den Town
  • Kyoto : Nishiki Market for food and crafts
  • Fukuoka and Sapporo : shopping malls + local shops

Frequently Asked Questions

What is worth buying in Japan?

Handcrafted souvenirs, traditional snacks, cosmetics, and stationery are among the most popular items among tourists.

How does tax free work?

Simply spend at least 5,000 yen at an authorized store and show your passport. The products are sealed and can be used after your trip.

Can I open the products before I get home?

No: if you open them before returning, you lose your tax exemption . It's best to keep them sealed until you leave.

Where can I find Don Quijote?

In all major cities. It's open 24 hours a day and is perfect for purchasing snacks, gifts, cosmetics, and gadgets.

What documents do I need before leaving for Japan? Read this article.